Music as Zhao Yicheng: unique eco-electricity business model

Zhao Yicheng: first introduce myself, I was vice president of music as the Group Holdings, also pipe music,play Barbie Cooking Games as the person in charge of the entire electricity supplier platform. In fact, in the past, I believe everyone should have heard music as, because music, as in the outside world is a company with a topic of extreme, we basically are in the headlines every day. But I think we may not have heard say music as electronic business platform, not heard music, as the mall, and today, I believe a lot of the guests are the Internet industry, especially e-commerce industry experts and leaders. I believe that in the past, everyone on the electricity supplier of understanding, I think whether it is the platform of electronic business model, or import of electronic business model, each person has a very unique, or a deep understanding. But I believe we have probably not heard of eco-electricity business model, but we are happy, as the electronic business platform, which is the music, as the mall, we have developed nearly two and a half times. In fact, just the 1st store when the friend said that on the 1st shop is an extremely young a business, but with our music, as is the case than the mall or the old lot. We have developed two and a half to practice a lot, in fact, also in 2015, in May last year, we are publishing the music as eco-electricity business model. We believe that music as eco-electricity business model in the music, as only such a great group of companies which can ecological bred out. Music as eco-electricity business model is not only on the mode of innovation, we are actually both in the marketing, promotion, operations, products with the service, in fact, related to the traditional power business model, there is a very big difference and differences. 2015, our entire music as electricity supplier turnover several billion, in 2015 we deal size may exceed billion. Why is there such rapid development, in fact, in the past we have been 2 to 3 times of development, we believe that eco-electricity business model is the unique feature of a certain. Today, I also take this topic for everyone to do some of the exchange and sharing. Eco-electricity supplier disruptive innovation in the end is what? We have been looking at, in fact, the entire commercial development can not be independent of the development of the industry, e-commerce as a product of the Internet revolution, it is also based on the entire industry. In the past the entire business development, we have experienced three revolutions, the Industrial Revolution, information technology revolution and the Internet revolution. We believe in the Industrial Revolution, when, in fact, complete the commodity trade, because we can see the social division of labor, and the production of goods, after a lot of goods are produced, commodity trade was gradually prosperity. IT revolution, in fact, caused by the international business. Because with the constant promotion of information technology, cross-regional business to this global trade gradually flourish. And to the Internet revolution, in fact, conceived of e-commerce, because the birth of the Internet is a business relying on information technology, efficiency is greatly improved gradually. Internet throughout the industry, we also believe that it is actually gone through three stages, from the application stage to the platform stage, but we are more confident of the Internet industry is about to enter the next stage, which is the so-called ecological stage. We have seen in the last stage of Internet application phase, when in fact the Internet for only a part of the value chain transformation tools. The time to enter the stage platform era, our Internet as a value chain between the link tool, took us into the ecological era. Internet in the end play what role? We believe that the Internet is used as the basic platform, in fact, it is the reconstruction of all aspects of the entire value chain, breaking the boundaries of the industry value chain innovation, the reconstruction of production relations. In fact, the Internet has been to subvert the traditional industries, we use subversion may be a bit too much, but we look at a traditional industry in fact has always been to specialization based. Internet industry under the three phases of the direction of innovation model is actually different. That at the application stage, we believe that based on technology and business model for leading. The platform application stage, we believe that innovation value chain link effect. Of course, access to the Internet eco stage, we believe that the value of cross-industry innovation in order to reconstruct the chain direction. In fact, the entire Internet industry, the three stages of development, we now look at the play Dora Games Internet for e-commerce industry to produce what kind of impact. We believe that the Internet has entered the 3.0 era. In the application phase of the Internet industry as a whole, we believe that electricity suppliers mainly trading as the core functionality of the stage. When the Internet platform for the entire industry has entered a stage when we believe in fact 2.0 times the electricity supplier is to provide local, loose life experience. When the entire Internet industry has entered the era of ecology, we believe that electricity suppliers 3.0, which is the new eco-electricity business model, should provide a complete life experience. Of course, we should have seen in the past this figure on many occasions, it is a complex piece of Bagua map. Eight Diagrams is actually behind this music, as we build a user-centric four architectures. Including the fact that we get through the whole industry chain vertical integration, three nuclear drive. What we do is a complete open ecological closed loop. To their own practice to practice Internet ecosystem of innovative models. We all know that music, as in the past to build a four-tier structure is actually content, terminals, platforms and applications as the core. In the content of this level, we all know the past LETV (58.800, 0.00, 0.00%) is the content of a video service provider. Music, as in the past we have accumulated a lot of content rights. The music depends Pictures Pictures as an investment, film production companies. Past also produced a very large number of high-quality content. For example, in the past we should be familiar with the "death squads", for example, released "nine demon tower" In fact, we are happy to invest as the Motion Picture film production at the end of last year. In addition, we also have a television production company, Flower television, should be very recent fire and hit one, we called the whole drama of God "Mi months Biography", in fact, we invest flowers television. Of course, in the past we Letv station is exactly four years ago, we had already made the team the entire layout of the content. Of course, this is the end, then we should know, because the host just said, in fact, three years ago, we released our music as a whole to enter the terminal industry, we produce a large screen as the core of a super TV. Our last three years, has accumulated sales of Super TV breakthrough 5,000,000 last year, sales in the whole of the smart TV is the size of nearly 3 million. This year is April 2015, we released a super phone, declared field of mobile terminals. We in the past six months, cumulative sales have exceeded our nearly 5 million, the month of breakthrough super phone has exceeded one million. There is also a message, in fact, in early January of this year, we in the United States in Las Vegas Auto Show, also released our car strategy, music, as the car repairer this thing is not a myth, we have been able to We pay a lot to see in this above. In addition, the platform in this framework, we can know that music Watch is a video service as the core platform services. The electronic business platform to store music as the core, we have vertical electric providers. Of course, we in the cloud computing platform, big data platform and user platform, we have a very complete system of layout. Of course the application level, we not only have our music as clouds, and our entire SARS, including our entire application based on all of the scenarios mobile intelligent terminal, in fact, they belong to us. So as of today, we can be very proud to say that music, as is already having a complete ecological closed loop of a company. Of course, on the basis of the Internet industry, we've been doing music, as is an integrated cross-industry chain. Seven sub-ecology we have gradually formed. It contains up to Letv content as the core content of the ecological, super large screen TV at the core of the ecological, as the core super phone mobile ecosystem. In addition, we are also the layout of the financial ecology of the Internet, as well as automotive ecosystem. In fact, past music as electronic business platform, will be happy, as the electrical store, we have actually been on the music, as the seven sub-ecology, come to build our entire category of products and services. In the past, we look, we have always thought that the development of the electronic commerce, in fact, has been run by the PC era into the mobile Internet era. That is what the next stage in the end, we believe that the next stage must be the scene of the era. We define music as the electricity supplier for the scene, in fact, is twofold. The scene on the one hand is the traditional Internet applications, and then reverse the definition of a scene. There you understand, for example, you go to watch the video is actually a video of the scene; you go shopping is actually a shopping scene; you play the game, in fact, is a game scene; that in fact each layer, particularly It is under the mobile Internet era, one behind each application is the behavior of Internet users. This is a scene we reverse definition. The second heavy, in fact, we have always thought, of course, a particularly large advantage of this is music as its own, is terminal. In fact, we use the terminal in reverse define all user scenarios. For example, there is behind TV, TV screens this terminal is actually the scene of your life for home users, we believe that mobile is a mobile big scene life. We even have a cinema screen, cinema is a social fact, behind the scenes. We also know that we as last year, with the easiest to have a very in-depth cooperation. We believe that is easy to, or next screen of the car, may constitute the entire travel scene. So we, as the scene of music, or music, as the electricity supplier to assume a scenario of the future is based on a two-tier architecture scene made it. The fact that each scene has our entrance, we try to get through the personal, family and travel. In this case, come with a wide range of user needs. In addition, we have been insisting the evolution of music, as the platform of CP2C. In fact, caring people we can see, in the past two years, we have been continuously improve and promote our music, as this concept on the mall. So CP2C this in the end what is, in fact, achieve a product design, development, distribution, sales, operations, product recycled to the bottom of the design concept of a closed loop. The core is average in every aspect allows users direct access to, and the user can be deeply involved in every aspect of the whole process. I give an example of this, and we may have more tendency to understand this thing. Our past, the e-commerce this product, or in the end product of this platform is to define who is, or that we were pretty sure the answer is product manager. So in the past a lot of product manager in this role. But you other hand, we have come under CP2C idea how we construct music as the mall, or build music as electronic business platform. You can see what music as mall, we have a platform called the center of the user experience. This platform is what to do? In fact, every day there will be a large number of users to raise a variety of issues, this question relates to the details of our entire online shopping process, we offer a lot of details about the sales model, for example, providing our after-sales service customer service problems. Then our product managers did a very simple thing, the information is collected, summarized, to close the whole, and then reverse to carry our entire product definition and development again. So this is the case, in fact, form a closed loop with a user complete. But also because based on this philosophy, past music, as do a lot of the traditional mall electricity supplier not do, for example, our sales model is sale plus buying, of course, we have become cash plus pre-sale mode today, this is traditional electricity supplier can not. We CP2C philosophy to today has been upgraded to a 3.0. That came in the product design, not just the music, as the electronic business platform, in fact all of our music, as the eco-products are based on the idea to do product defined in operations, supply, pricing, and even sales, we are the whole process by the user participation, we actually have to do a lot of disruptive innovation. In addition, we look back and say what eco-electricity supplier. In fact, the electricity supplier must ecological eco-backed enterprises. Our eco-electricity supplier has three core points, the first step is to open up the eco. In fact, depending on the mall in the past we have been in music marketing, the promotion of this concept, we do not traffic operations. Because in the past under the age of Internet traffic, e-commerce applications for more attention to the efficiency of the flow of more precise. In fact, we are now into another one, we called the end of the processing of the Internet era, in fact, is the user operations. Past music as electricity supplier to do one thing is the user conversion, because we Letv a total of nearly 4 million Internet users. Depending on a user's music music music, and sports users of sports, there is Super TV Super TV users, the phone has mobile phone users. We are more into music as the users into user product. In the past year, we have a lot of farewell, but the effect is very high, because the fact itself of these users have a strong dependence on the music depending on the brand and recognition of degrees,play Baby Hazel Games so it's conversion efficiency is extremely high. In the past, many people have mentioned the concept of O2O, but we think in the area of ​​electronic commerce, and did successfully O2O on a true sense, of course, there are a lot of various factors. Music as try O2O have experienced two stages. The first stage is called a line under the experience, go online consultation buy. Line but also to brands, the line is more to sales. Proceed to 2.0 hours later, we basically get through online and offline evaluation, and called the same sales model. We used offline deployment, we basically almost 300 more than under the line all the music par, is the music, as the eco-store experience, so, online store with music as the core, the line par with music as the core. Line to a second-tier cities as the core, the core of the line with three or four lines, it has been synchronized to form a complete program. Of course, in 2015, we will try to build on such an innovative model of 020 3.0. In this case, we hope line for an organic interaction with the line to complete the so-called closed-loop O2O the true sense. Of course, the third point, then open up the trading service, we may not the same with the traditional electricity supplier, we are used to define the scene of the product with the service. Music as a 5-screen strategy, all behind the screen, a terminal, the terminal is behind the whole scene. Each scene behind user demand for products, and services in the end is what, this is the future direction of the course in the category, a guiding direction of the service process of our music as electronic business platform. Of course, in the past we have some results, we know that last September 19, we do music as a "black fans Day" a big event. That this activity, then, either from traffic or from the sales are actually in the whole electricity supplier industry, climbed to a very high level. Not only in the electricity supplier industry, in fact, we have in the mobile phone and the television industry, for the industry is to have a vibration. In addition, in the past, as the music store, in fact, we continue to lead innovation and doing some of the content. Music as the mall in the past do more core content is content marketing. Because we also know the contents of our entire music as a label, or our genes. Not a lot of IP, content and copyright. These all IP actually can make it marketing oriented. Let me give you a simple example to understand, last year Q4, the hottest two plays, a network made drama called "Princess upgrade meter", this film is the fire, mainly for the 90 kids of all . Also a film is "Mi month Biography", that is, I just told you mention is a talk of an IP. These two products, we actually do in our store a very strong content-based marketing. We very much content customized derivatives. And be able to put our cell phones, television and many of our intelligent terminal products linked. That this kind of content-based product marketing, in fact, try to get in the last year has been a very big success. Music, as we will continue to explore the Mall of liberalization and globalization. Because the whole strategy in 2016, as the music is globalization and openness. Open mainly in the open category, our users the ability to open and open as a farewell. There may be more capacity on the open is the case, I think it is a more innovations. Because we define music as the future of eco-electricity supplier platform, we output is the future of our entire ecosystem electricity supplier capability, the ability we have gradually output to our music video output to our sports eco car ecology. So we see the future of music, as the mall, in the mobile terminal may not find our APP, because we I have deeply implanted in our music video of APP inside. Music as sports videos like this on the form of a scene, complete with the look with the purchase, such a process with the purchase of a real sense of Capriccio on. On globalization, I simply say something, we have music as the mall has been open to Hong Kong late last year, we have been in North America music as Mall has landed. Then Q1 of this year, we will enter the Indian market. I believe that our future layout of globalization must be a complete layout.