An "empty villages" micro-channel venture salvation

The first thing is that children get the phone after install micro letter, then began play Barbie Cooking Games to grab a red envelope. "So that phone grab a red envelope too slow," he explained embarrassed. Double wood, aged 30, he is one of the few workers did not go out of the school-age male workers in the village. In addition to dozens of acres of land contracted outside the village, even told a few friends partner opened a copper chemical plant. Although there is no earning it pours, but it can be considered a modicum of success of the entrepreneur. 2015 Most days, he arrived in the 7:00 to the factory, and then at 19 points at home. However, the regular schedule with the plant shutdown halted - a partner in trouble! Idling wooden double down, thought about joining Jingdong appliances, want to do other projects, there was no result after some investigation. Until one day he pulled into the village of micro-channel group, where he discovered a new world. Not only able to "see" holidays came back neighbors, also talked about the more interesting topic, of course, more importantly, can grab a red envelope, this poker than simply more interesting! The group, will be held every day from time to time "red Solitaire" campaign, with luck grab size. Originally only 5,6 personal activity, with the increase of group members, double wooden phone feel more and more slow, often point to open a group of envelopes, the system does not display the delay, but after finally opened a red envelope has prompted robbed finished. He began to think that the problem is speed, and even the router to move the bed, but found the problem persists. In the evening consulting professional advice, the drive to double the county to buy a new phone Trojan. And because micro-channel plus grab a red envelope or need to replace the phone, has become one of the main purpose of the villagers to replace the new phone. "They are red envelopes so frequently, and I have a certain relationship" has been working in Beijing three stone laughing and said, go home to visit relatives two months ago, in the evening to join the village "Poker army" was denied. Stand idly in the village of micro-channel group in made a lot of red envelopes, the villagers found that micro-channel can do this and it will have joined, have a lot of people get a new phone, a bank card tied. As a very typical "hollow village", the village most of the young workers out of the labor force, was only on holidays to meet each other, micro-channel group has become scattered all over the village people gathered to chat and entertainment a good place, just like village They will square in front of the same:play Dora Games the original play together and need big horn greeting, now send a micro letter envelopes it. Personal records this case is to say: micro-letter envelopes to promote the popularity of smart phones and the second switch, which is something that a lot of people anticipated it? In fact, in addition to grab a red envelope, the micro-channel group in the village there are various chat, and it reflects the status of many rural areas. For example, the group often seen materiality comparisons, as well as upstart mentality driven to show off. You can say this is the scarcity of human nature and culture of superficiality, but think back, a lack of faith in society, young people have to stay away from the family ties gradually blurred, become the only standard substance countryside, how holidays together in such a short time to show their muscles to neighbors, playmates, thereby obtaining hometown applause and cheers it? Of course, is straightforward contrast, exaggerated expression, even naked show, it was vividly demonstrated vanity. On "go back home" such articles media, academics and friends have written a lot, not in the tired. In the county to do derivative, you think just to sell something? February 5, the twelfth lunar month, two days away from New Year of the Monkey, the students gathered at the scene less than busy. Meeting place is a county of a mid-range restaurant, lobby restaurant had been rented for the whole party. Less than one member of this class reunion organizing committee, while greeting her old classmates to attend, chat, photo, while using a mobile phone at any time to answer questions micro-channel user base, but also time to leave the shop came consultation. While buzzing around, still less than methodical, "I love derivative, I love this job." Yes, less than a derivative, and the local minor celebrity derivative, in addition to at least eight hours of work like this. She sells merchandise mainly food, clothing, and provide hot commodity according to seasonal demands and changes. For example, the Mid-Autumn Festival moon cake, Chinese New Year New Year, even haze days masks, etc., and supply is mostly local business supply stores or directly getting goods sales. Therefore, there is no less than the shop inventory pressure to say, is more like a form of consignment on a traditional sense, but the channel is on the Internet, without the costs of rent entity. However, with only online sales contact at the line of buyers and sellers never meet different derivative, less than it focus on nurturing and expanding the user's offline, because her customers are mainly in the county. To know the county is a circle of acquaintances, we are down to see the rise, most people can be linked together by a colleague of the families and relatives of neighbors and other relations. So, as do "regular customers" business, it is a brand of self-importance. For example, less than set up their own shop user fan base, real-time user interaction within the group, to help users solve the problem of non-life sales on; cross-border cooperation at a local theme restaurant has established a brand name of its own private rooms, as long as the wood sub shop purchased merchandise, you can enjoy priority among the packet reservation service, "even meal off full, but as long as mention is wood sub customers will be able to directly enter between the package seating" less than, not without pride, said . And also less than with a group of people who love charity established a nonprofit organization, regularly go to a local nursing home, do public welfare activities, but it also subtly improved in less than appeal. In fact, the store is less than a personnel communication and communication value small platform, goods, services and activities, interactive platform to complete a brand, which is a lot, and a derivative operators are not available. To know that in this era of social networking, personal brand value is enormous, not only capable of producing a large community effect, fans are more economical. Of course, she's not out of the range of user groups county, which determines the size of the user will not be great, and this is where the disadvantages. In the six-line media from town do not talk mode Monkey, meng decided to second child. The 27-year-old has been working for 10 years, sold in Beijing's Zhongguancun computer,play baby hazel games did a personal website, and even fried domain. Domain name speculation is a relatively luck and vision test business, in addition to the early first individual owners, very few people can take to achieve large gains. In 2011, as the only son of meng back home, back to goal is simple - to get married. This is one of three things Chinese people's life, the other two are children, buy a house (building), he also completed in 2 years. According to the custom of the north, after the completion of all this is their easy life. Of course, life is wonderful, but need real money to support their families. After they married, meng took home all the savings, plus loans contracted a hundred acres of land planted green seedlings. Holding boss big money dream, meng market crash ushered in the green seedlings industry, almost all investment down the drain. Rest for a few months meng also find a lot of work, and finally find yourself doing is the most suitable, planned for a long time and decided to do the hearts of the Internet. With the resources and experience to work in Beijing when, meng quickly set up locally-targeted sites and micro-channel public number. Had not yet occurred throughout the county have more charismatic public micro-channel number, there are a number of new media agency media is still in the stage of testing the waters, and more conservative, but not too many meng number of public constraint, is entirely in order to attract attention and establishment, so quickly gathered tens of thousands of fans. This figure is in fact from the media industry in general, but only for a less than 70 million people in the county who has been very good. "One time, we eat in the town's restaurants, businesses adjacent heard saying:? You see our county public number yet how to how yesterday?" Meng excitedly said, it made him very a sense of accomplishment and pride, to his public message has become an important channel for local residents, "this is the value of ah." He said there was no thought patterns and locate the public number, that is wanted to do something to make money to support their families. Yes, meng do is a place from the media, but also in a five or six lines of the county. And he is a new trend in the direction of the larger environment, because the contents of entrepreneurs another spring comes. In this decentralized mobile Internet social networking era, everyone can be an entrepreneur from the media. But to excel, it must be different, it will easily be thrown into serious homogenization of various types of public numbers. So professional and segmentation is important, the more vertical user stickiness and the higher the degree of authority.