So young used car electricity supplier

New Year, Spring Awakens on the branches, but second-hand electric car makers circles play Barbie Cooking Games but have actively or passively into certain anxiety. Car thing brother believes that second-hand car in the early development of the electricity business will inevitably take some detours, pay some tuition. Throughout Europe and the development of second-hand cars, without exception, are Ebb Tide, from germination to maturity, suffering to a bright flame over the course of the hustle. As the second-hand car electricity supplier camp, although the development of a few years time, and even some just started, seems to have prematurely, suffering from anxiety disorders, and some have even dying. A second-hand car electricity supplier which suffered "anxiety" Used car industry mainly from fear of anxiety, because second-hand car of the electricity supplier still under exploration, everything is unknown, we run very fast, but the road ahead is good to go in the end, no one dare not promise. Brother car thing I think there are several anxiety. 1. Mode anxiety: transition bottleneck case Select the mode, equivalent to select the track. Used car electricity supplier also has the characteristics of weight because of the service, in the end you want it closed loop transaction, you do not do self-testing, valuation, or want to change or even an easy point mode. These problems could have been a good early start to consider, but the competition is too fast, the 2014 second-hand car electricity supplier or a blue ocean, then quickly turned into a Red Sea last year. So swimming in the Red Sea, to have the courage to throw away the original life preserver, some companies in anxiety directly sink. Similar good car safe from the transition to B2C C2B fails, others difficult to complete the transition or hold together. According to incomplete statistics, there are car thing of nine has experienced such anxiety. 2. Ad anxiety: whether or not to follow suit Last year, an "upper upper Unisphere used car" ads that used car electricity supplier really into universal vision. The electricity supplier last year, second-hand car into a ad campaign, direct sale network based on last year's excellent letter disclosed various used car, used car seeds, all cars were spent on advertising costs 500 million, 200 million, 50 million yuan. And this trend will continue this year, the seeds used car direct selling network CEO Hao Yang Chung said that it would invest 1 billion, total distance with the opponent. Plus excellent letter, melon seeds, everyone succession financing, so a new round of advertising war is inevitable. In the Internet there are 721 law, boss occupy 70% market share, the second is 20%, the other 10 percent divided up. Electricity supplier in the used car in each mode will also be formed this last pattern. Then placed in front of the other competitors question is, with previews brand of scale, not to follow a new round of advertising campaign, really real headache for participants. 3. Anxiety PR: Do you want to respond Similar to the year's 3Q World War II, used car electricity providers also experienced a lot of large and small public relations war, from the early Unisphere car easy to shoot and shoot on the market share battle, to various melee last year. Used car electricity supplier in the media presents another piece of prosperity. Li Jian at a press conference recently suspected upstream outgoing speech, words extremely intense. Second, why be so anxious? Used car makers why electricity is so anxious it? Car thing brother considered the following main points: 1. In considering policy There is no doubt that the used car is the last piece of the electricity business electricity supplier play Dora Games industry big cake, car ownership now exceeds 140 million, according to analysis by 2020, China used-car market trading volume is expected to reach 40 million, the market value exceed 1 trillion yuan. Therefore, under such a big cake even holds a 10% share, but also billions of level, can be BAT as in Internet companies ranked immortals. But in such a large plate, used car electricity supplier overall penetration rate is less than 10%, far from the real point of the outbreak, but also in the early exploration. In the initial stage, the industry's policies, including tax, limited reform has not moved so completely. Used car electricity suppliers can not keep up the reform pace of development policy, built like athletes ran track, we are afraid of the front foot Ta. 2. Investors are concerns Used car electricity supplier as meat and potatoes, investment institutions have ground gun and rub the palms, have admission. But the industry because of high customer price, weight and other factors mode, you need to pay a huge admission. According to incomplete statistics, the car thing, a total of 23 companies received investment, and the amount of ten million are basically starting. But with the opportunities and risks in front of non-stop investment in the rear there are already eligible for the investment company quietly closed down. Even the main Daikin Group has given up in the hands of a good safe car trading business. In the capital of winter has not completely faded, the used car and relatively long payback period, the capital side is pressure Alexander. The pressure of natural capital transferred to the enterprise, so similar to Liu Qiang East shelling year only sold two cars, the C $ 60 million round of $ 80 million would be reported examples abound. 3. enterprises in the "worry" The most serious anxiety than the enterprise itself, or from the fundamental anxiety enterprise competition fears. Because none of the current in the industry's market share in the absolute leader, a similar situation occurred in the Warring States separatist warlords. And second-hand car in the whole dish large enough to make up for each mode are billions levels. So start doing business will identify the direction sense, rather than come to rub rub hot, cheat investors money wipe trouble. In this track we compete when you want to lead, since it is the best way to run the sooner the better, in previous years we are also mustering the strength to develop their own. But with the addition of some new incoming, some playing little mind, others running time pushing it and found after not down, and kept the spit toward others. So it intolerable, both of you come to me. Third, the harm anxiety What? Such long-term anxiety can lead to what harm? Car thing brother deems appropriate anxiety is understandable, but excessive anxiety can backfire. 1. Consumers lose confidence Used car electricity providers, especially C2C mode, the user's reputation is extremely fancy. The user when buying a car will look at this site news, if every day is rushing toward the negative, can cause the user's lack of trust. The busy war of words at the same time, will trade-off, and even forgot the beginning of the heart, commitment to consumers greatly reduced. For example, a website written 14 days no reason to return the car, 14 days into retreat. 2. Investors losing patience Used car industry is heavily capital-intensive, although money is not everything, but no money in this industry really must not. If the mode constant changes, the industry has been flooded with negative information, we believe that investor patience is limited, especially nothing more than taking the effort can not keep up the pace of development when the reagent. 3. Entrants lose confidence Players who enter here, including second-hand car market and the subsequent, second-hand car industry chain is very long, the integration of trading, after the market, finance and other upstream and downstream. In the second-hand car trading aspects of a problem, then the degree of correlation with other industries will decline, is not conducive to the sound development of the whole industry chain. In addition to an industry that is the most valuable talent, need electricity supplier booming used car under play Baby Hazel Games a lot of talent, but we see this industry so confusing, it will be discouraged. Fourth, how to control anxiety? Used car electricity supplier industry governance matrix anxiety, the car needs to consider the following points brother thing. 1. Policy level: more and more bright sunshine Fortunately, the current policy direction continues positive, in addition to tax policy reform is expected, in addition to recently released adjust down payment on a used car, down 2 percent is not a dream. Improved policy can repair the runway, to keep up with consumer upgrades, and used electric car makers of The Amazing Race. 2. company level: sense for the consumer services Used car electricity providers Either a closed loop mode, and finally fell must be consumers. As an important type of electricity supplier services, good sense services, valuation, perfect for the detection of used car credit system. Here we need to do a lot of homework. With these rapid run as a bargaining chip, rather than everywhere sullied. Used car dealers who will eventually anxiety past, some players in the increasingly powerful anxiety, turn pressure into motivation. While others may find it difficult to survive.