2.5 trillion Fresh Money market seemingly lively actually unknown

Nearly 4,000 agro-trading electricity supplier, only 1% of the money, most of them at a loss play Barbie Cooking Games released the latest report shows that Chinese agricultural e-commerce development, fresh electricity supplier "Money" remains uncertain. In the current economic downturn, a large venture conservative environment, fresh electricity providers to survive and even profitable path What? Southern reporters found that part of fresh electricity providers, TOB business from the money closer, product standardization and good moat cold chain is survival. Electricity supplier penetration 2% TMT Ventures in database query "IT oranges" fresh on electricity supplier, is in a state of more than 200 companies operating them, to get A round of financing is less than 40 or more, blocking the seed or angel round of financing do not get They accounted for most. "Fresh is burn electricity supplier industry, if not financial money, it estimated that this year there are many companies operating there will be problems." Vice President of the orchard back every day Jingdong Chen Jiajie told reporters the South. In his view, the tightening of capital for the industry is a good thing, so that everyone from last year to subsidize low-cost and user-ring, punching orders of fanaticism and foam to calm down. For every orchard, despite occasionally participate in special promotions, but they are not aimed at those price-sensitive users, but really willing to spend to attract good fruit of the white-collar middle class; this group is very large, with domestic consumption is being upgraded, can provide a good product, good service fresh electricity providers, and the prospects are very broad. In fact, on the volume and size, every day is the fruit orchard has long electricity supplier boss. Founded just seven years now, still in the investment stage, and asked when to breakeven, Chen Jiajie frankly "hard to say." "Fresh electricity providers look very busy, in fact, only 2% market penetration, consumer side does not heat up." He said with emotion, the electricity supplier of fresh air far from the arrival of the education market, training users, there is a considerable long way to go. In this regard, in order to B2B fresh electricity providers started last set foot in the C-terminal market by valley networks quite agree. Valley Network Operations Director by Chen Yu told reporters the South, it is now trying to end business mobile "micro-city" and "fight purchase", users are directed from the promotions, there has been no loyalty, it is difficult generating a complex purchase. "C-side competition is fierce, and consumers have long been accustomed before buying parity, in order to attract buyers it means sacrificing margin, even through subsidies is possible to scale done; but the enterprise to survive, it is impossible not to make money long term , and the user is spoiled increasingly sophisticated, more difficult to do business in the future. "he admitted that so far, according to the C-terminus of the valley network business just try holding the mentality of water, not large-scale investment. Clutching business users Valley network by this stage, the focus is on the "old business" B2B fresh electricity providers. Chen Yu in view, do B-side business benefits are robust. They positioned to provide enterprises purchasing fresh procurement program, or as a customer retention gifts or as employee benefits, fruit taste meat from grain and oil to the season. Corporate Purchasing not only large, but also ordered a fixed period, the minimum subscription period is one month, delivery 1-2 play Dora Games times a week. In this mode, the network can grasp in advance by the valley traffic conditions, margins are ideal. "We began to have a profit in 2014, although the volume of business can not be considered particularly large, but the self-inductance healthy business model, can gain a firm foothold in the industry." He told reporters the South. "Unlike B2C electricity supplier of fresh spell quantity scale, B-side is the so-called 'business to business' on how much profit contribution rate is the core." 91 agricultural CEO Zhaohua Guo told reporters on the South are now the industry there is also a apply 2B 2C thinking play, burn against subsidies to attract large number of small businesses catering to purchase fresh, its logic is that as long as the number of business circles come in large enough, they can reduce the cost of Jicai, thereby obtaining a profit space; but the reality is, the upstream supplier profit margins are limited, because the prices of agricultural products have been very cheap, then lower prices, only to combat the enthusiasm of farmers. Look burn circle by coming in small and medium businesses are price-sensitive, if not subsidized easily lost. Zhaohua Guo believes that purchasing fresh corporate or business, there are many levels, not staring at the prices. He will be divided into three types: the first type is the Enterprise Group, factories, canteens and other large customers purchase their fresh category requirements are relatively fixed, the quality, focus on cost; the second category is a certain amount of high-end Hotel restaurant, they burst models dishes to attract tourists, the quality of the ingredients is very high, not price-sensitive; third category is the low-end restaurant, SKU and more purchasing less, less demanding on the quality, the price put The first one. 91 agricultural policy that will be three types of enterprises are included in the scope of the customer, but focus more on the profit contribution of the former two types of customers. "The essence of business is profitable, otherwise there is little running water makes no sense." Zhaohua Guo said. Reduce product loss Beginning last year, after another electricity supplier B2C fresh transformation B2B. Sell ​​semi-finished products such as clean vegetables started in the micro-letter "peasant woman", after the transition to get 80 million A round of financing. Chen Jiajie analysis, this trend may be due to competitive electricity supplier B2B fresh B 2C no less intense, but that does not mean that B 2B easier to do. Orchard every day there are some B-side business, they intuitively feel is that companies in the procurement of fruit gift, more quality assurance requirements, because the slightest mistake could affect the maintenance of its customer relationships; for the electricity supplier for fresh, C terminal do drop an order, the loss of just one user, while the B side is a big list, a broader reach. "We do not deliberately put themselves circled to face B or C-terminal end, because in my opinion, the essence of fresh electricity providers that standardization of products and cold chain logistics as the core of the supply chain, both of which if done well, No matter what mode is very difficult to gain a foothold in the market. "he told reporters the South. Origin and development, cold chain transport, professional storage and packaging industry are fresh guarantee basic quality control, on this basis, daily fruit orchards standard products introduced last year, "Mr. Orange" behind relies on more than 10 million US dollars investment from imported standardized packaging production line allegedly not only the size of the sorting, you can also without damaging the fruit, using infrared spectroscopy measured for each batch of oranges sweetness. Chen Jiajie said, the user's response is quite good, but because the technology is very complex, they are still in the exploratory stage, there is no large-scale production. "So carefully selected, and finally sold to consumers are fine, but the rest is not up to the standard fruit how to handle it? B play baby hazel games 2C fresh electricity providers reason difficult to make money, a very important reason is loss problem." Zhaohua Guo analysis, everyone wants to get the good stuff from the upstream, but the origin of farmers do not think so, they sell all goods to sell, otherwise poor product can not sell. As a result, Zhao Huaguo saw an opportunity: 91 Agricultural multiple levels of sales channels, why not start with they received all goods in the upstream, and then sell quality fresh cooperation B2C electricity supplier, and the rest into the business canteens and other B-side channels, for the latter, as long as the safety and reliability of fresh fruit, taste good on the line, does not require how good sell, so that greatly reduce the loss. He told reporters the South, there are already some B2C electricity supplier to discuss cooperation with them.