Interview with Wang Changtian Enlight Media: Film companies are not BAT migrant workers

Over the past year, under a variety of factors agitation Internet and capital, China's play Cooking Games film market of unprecedented prosperity. At Enlight With China the highest-grossing film "Mermaid" earned pours the occasion of an interview Tencent Technology to Enlight Media president Wang Changtian for "The Little Mermaid," the split, he bluntly trade secrets can not say much, "Chow sure certainly the biggest winner. "in on the" after mermaid "will be briefly described, he is more sharing of ideas in the light of media business, investment, Internet distribution, VR technology and industry respect. Some people say that Huayi Wang Jun ushered in a midlife crisis in the industry and personnel changes in the attack, but only five years younger than Wang Jun Wang Changtian the moment seemed high-spirited. "This year, China's box office is likely to reach 60 billion." His confidence in the Chinese film. When asked whether, as Huayi Brothers as the introduction of professional managers, Wang Changtian clear: "If a man went to the light from the outside to do a professional manager, I certainly would not let him come to this need through internal training. out. "obviously, Wang Changtian on the succession issue is not worried, do not worry. But "BAT cultural occupation" much talk, Wang Changtian this industry veterans inevitably concerns. This year, light media like the Internet, like big companies invest mergers and acquisitions, as with most current technology enthusiasts, like to get involved in VR, when in full swing, the light exit 360 Internet video platform "look" has poured cold water. Mall fast changing situation, how will the next Enlight flame? Wang Changtian spent a whole afternoon detailing its structure and organization. Film companies are not BAT migrant workers Unlike Internet company CEO usual jeans with hoodies, Wang Changtian suit, very standard Mandarin, conversation also unauthorized use of a variety of metaphors. Why do Internet companies movies? "Because the content want. But you have to grow their own rice to eat rice it? And also their own seed research and development, we need to do Yuan Longping, then grow rice, most people do thing?" Although Wang Changtian attitude has always been welcome everyone, to work on cooperation, competition may be uncooperative, but the answer seems to imply that his Internet company enter the film concerns. "We can try this, but walked find not do, will not do." Wang Changtian said. Last year, the Shanghai Film Festival in winter Bona, president of the film company predicted that future work will give BAT, the only advantage is the film company as soon as possible to the largest. Despite Boehner employee told Artesyn Technologies fact that the media misinterpreted the meaning of the total, but this beginning the film industry for the Internet's invasion controversy became every forum, interviews with essential topics. Wang Changtian that the Internet companies to enter, indicating the hot film market, which is a good thing. "If an industry we do not think about it, it is what kind of industry?" However, if the wind Wang Changtian a turn to the Internet company sounded a warning: "The movie has nothing to do with your background, with your money does not matter, with no major data what relationship, your wisdom, your focus, judgment, past experience and mentality, has a relationship with these things, so small companies will still make large companies, large companies may be made small in this area the company." Wang Changtian warned about the unreasonable, in fact, the annual film made in very few can make money, profit and loss ratio was about "Pareto effect." In other words, every year six or seven hundred a movie project, only about less than 20% of the money. Inexperienced in the industry of Internet companies is difficult every vote each in the case of a loss of a lot, just because success stories hyped before the film industry to create a virtual image of streets paved with gold. But conversely, the penetration of the Internet for the film than to imagine the deep, in addition to content production and investment, in terms of issuing produced, viewing audience, ticket seat selection aspect, it has been difficult to find independent movies and the Internet. Both the camera and the upcoming VR terminal Internet companies have the layout of VR, when the light has not been idle. Enlight in February released a 7 Daxin strategies, point 4 is the "new technology." Three years ago, Enlight start investing VR industry related companies. Enlight has held two well-known virtual reality company, is a seven-dimensional Beijing Vision Technology Co., Ltd. is a subsidiary of Enlight; the other is the Beijing Times Technology Co., Ltd. Zhuo Institute, Enlight holds a 40% stake . In January this year, Enlight invested 61.5 million yuan of its own funds again when Rainbow Media, the media when the rainbow is the main business, the company offers for the whole terminal (mobile phone, PC + H5, OTT, VR) video solutions, and will which provides innovative interactive video product support, Enlight's shares are expected to get more video content sources for their VR equipment. In VR ecologies include broadcast platform VR, VR shooting equipment, terminal VR, VR cloud, and related set of VR technology solutions. Wang Changtian told Artesyn Technologies: "In these areas, the light has a mature idea, or that there is a very full technical preparation." He said it in the same tone, and he mentioned a few days ago VR micro-Bo in the mood like. Interview with Wang Changtian Enlight Media: Film companies are not BAT migrant workers Later this month, the light will be launched with independent software VR camera. Wang Changtian advance to Artesyn Technologies revealed some details of this section of the camera: "VR terminal depends on the content, but the content is the result of production, while the production of the most important part is to shoot, so the equipment was a logical, yes. seven-dimensional and we have jointly developed, it (the camera) can take care of civil, professional two levels of demand. I am ready to put this equipment and technology used in the "ghost Blows" play Dog Games and "Long Ridge Cave fans," the shooting of them. according to our vision , there will be quite some breathtaking shots with panorama shooting techniques. " In May, the light will launch two VR terminal. Wang Changtian revealed a relatively lightweight box, the other one is a machine. One of the opportunities there are technical innovations, including the future can use it to compatible AR. In line with the strategy of the entire VR, the light is about to turn to look at the network, and in which the opening of VR channel, polymerization more content, and launched a cloud VR, VR content to serve manufacturers to provide technical services. In fact, in 2015 to look at the investment DreamVR. DreamVR is focused on virtual reality theater direction of the company. Look at the network theaters have jointly DreamVR Panorama broadcast a "villain angel" of the conference, it is the first domestic live panoramic film conference. Perhaps from the map, we can find some clues light VR hardware. Interview with Wang Changtian Enlight Media: Film companies are not BAT migrant workers But for VR development costs of the problem, has been on the profitability issue very cautious Wang Changtian answer to be very vague, only that investment in light of the current VR is not great. "I'm not inclined to a product at a loss free manner or way into the market, this is not the best model. We kind of professional photography equipment itself should be independent of the device if we use free or low-cost way to production companies use, it should be used to balance the interests of other aspects of the investment, for example, to get something. "as he said, the light is never aggressive company, cost control light full experience. Whirlpool of controversy in the "look" Compare all chasing the new gold mine VR, the video site is not a new thing. In December 20141, Enlight Media and Qihoo 360 high-profile co-funded look at the network, Enlight invested with 48 million yuan, holding 40%; while Qihoo companies holding 45%. But in November last year, 360 withdrawal. Speculation 360 coincides with the occasion of the privatization, may make it look huge investment reports a little ugly, but also speculation that the interests of both uneven. And Wang Changtian 360 of divestment referred to as "amicable divorce." And he and Zhou (microblogging) is still very good friends. "Both sides come to realize that the future of this site is a content company, the importance of light is obvious, but then look at the joint venture, it is clear that the ownership structure is irrational. So say 360 or you do, the two of us together, I really do not must be made, then we do it, we broke up the peace. " In regard to look at itself, its pure charging mode is the first point of controversy. Wang Changtian look at the business model is considered innovative business models. China so far, few sites are pure charges, and charges are irresistible trend, especially in movies, TV content more suitable fee. Film is not suitable for advertising. However, public opinion holds that despite the new generation of consumers to pay more awareness, pay the trend, but the Internet relatively free thinking has a profound basis, for a time in order to fully charge or difficult. Reduce piracy, though to some extent, improved the pay environment, but appears piracy network disk and other new means of charging is pure predators. Of course, the look has yet officially launched, its business is to question all of the important reasons. Wang Changtian represents friendship and after 360 broke up, there are some techniques need to be rebuilt, light sole task of developing this site. Now products are mature technologies. Expected in June and July officially opened. Another point of contention is the video sites generally face "burn problem." The company has always valued cost control and profitability Wang Changtian does not seem nervous. "I do not expect this site immediately profitable, but still not profitable to do." Wang Changtian said: "We own reserve funds, listed companies there are many ways to get the money, you can do video site financing themselves, burn definitely not a big problem for us. " Enlight 2016, the business plan In the remainder of the interview, Wang Changtian also shared a simple plan Enlight 2016 of the business. The movie, was released in 2016, had planned to film is 16, has been on three, then there are 13. There are more still have to determine the film project. It has been in the production of film, television, network drama, animation, now 39, as well as stage 4. This year's box office goal of 7 billion. It now appears that this goal should be 80, 90% certainty. Rays invested last year more than 20% of the sum of the film at the box office and exclusive distribution joint issue is 5.57 billion. The future goal is to light the box office its own output can reach 30% of China's total box office film. If you count the light of the major investment companies, then, we hope to account for 40%. Wang Changtian practitioners also mentioned in the course of a very painful thing is to find a suitable director. "According to my estimates, the Chinese film industry is probably the lack of 200 directors. How I calculate it? Year about 300 films on cinema, which is relatively high demand for quality. Each movie has a director If the average per year to shoot a video to work with high efficiency. year requires 300 relative maturity of the director, but I read it in the industry as a whole, I find that the market can probably director may be 100 left play Cat Games and right, the director of light energy cooperation may be only 50, 60 months. "As a result, Wang Changtian hope to develop some new people this year. TV, network drama, this year will be 15 shooting. Although many people feel that the light in the past is not known for the TV series, but the light in the past in terms of the drama actually done a good deal. In this light there is also a need is light "look" Website, so prepare yourself for a lot of network drama, including our plans have been shot in the TV series. This includes "Zhu Xian," "Swordsman", "left ear", "I want closure days," "Help, I became a dog", "gold coffin tomb beast", "Citizen Change", and "Beijing Beijing" and "Orient House", will cooperate with Wang Changtian represents ChaiJiDan network drama series. Animation, last October, announced the formation of the color of the light house Pictures Animation Group. In fact, the color of the house as early as 2 years ago Pictures layout in advance. Has invested in October culture, Esq day, blue arc of culture, the whole engine entertainment, light print Pictures, cocoa beans animation, demystifying technology, Yankai Wen of, and in the transfer channel, magic animation, easy to move media, through Yiu Technology, Aozora color painting and other animation companies. Which October culture, it is last year's hot "Story Returns" producers. Wang Changtian revealed that this year will release three animated: "Begonia big fish", "My name is MT", "Elf throne." Making nine, including "Story downtown sky", "deep", "Fantasy Westward Journey", "us", "late-bloomer", "Phoenix", "Star Travels" and "Yesterday's green space" and so on. There are also five animated films and animated series in the pipeline. Games, light invested in several game companies, work is also in development. At the same time there are some buy the copyright, or joint buy the copyright, copyright and project light investment extends to the game. Theater, the "left ear" stage, is being staged. This year there are two to three preparatory works will be carried out. Activities, in light of last year basically out of the television industry, but several prominent events, the light still remain. Including the "National Drama Festival", and in April the upcoming "Music Charts." These are prepared in Enlight's content. Next is New Artist Program. Wang Changtian think in the next 2-3 years, the investment in the light of the film, TV, online play, the opportunity will be more than 100 new electric shock exists. Light may be a lot of new artists signed, the goal is to become China's largest new artists brokers brokers. Wang Changtian rays revealed that this year there are plans to launch a new plan to train artists. "Probably three days from the beginning, and then to train a group of artists, of course, they have to receive formal, high-quality secondary education, and develop their talent in acting, and tap their potential in terms of performance, giving them the necessary training this plan may be officially implemented in September this year, now we make early preparations. " Wang Changtian individuals have a judgment: Beginning this year, the next two to three years will be the rise of China's new generation of artists time. And over the next two to three years later, there may be a very long period of silence. In this period of time the emergence of new artists time, the speed will slow down significantly. Since the influx of these people entertainment in two or three years, they will dominate the market for some time, to suppress the rise of other new artists get the opportunity. Historically, this situation has occurred repeatedly.play girl games The most obvious is the result of Zhao Wei, Zhou Xun, Chen Kun, Huang Xiaoming up, they occupy the entertainment industry a very long time, they occupy that time, nothing new emerged. By last year, the couple emerged. This shows that the new regime change time has come. So the light to seize more opportunities in this period. Investment, unconsciously, the light has invested in 50 companies. And Wang Changtian forecast in the light of the number of years is very likely to reach 80 investment companies, or at least 70.