NFC mobile payment hot spots continue temporarily difficult to reshape the mobile payment ecological

Recently, mobile payment hot spots continue. First year Apple introduced Apple Pay; then February 24,play girl games millet millet released a new handset 5, support NFC payments (near-field payment); the same day, Samsung Pay also open beta; then Google also keep pace with the introduction of payment applications "Hands Free". Simply, Google is testing a new "Voice pay" feature. Users simply tell the cashier "I'll pay with Google" to complete the payment, compared to mobile payment, "Hands Free" sounds really easy. For a time, with the domestic and foreign mobile payment new entrants gradually increased, the mobile payment market will usher in a new round of development peak, especially the NFC rallied camp. Domestic sell-side analysts are optimistic about prospects for NFC payments, we recommend investors focus on investment opportunities in related industrial chain. NFC payment rally Apple Pay Apple has introduced a mobile phone-based NFC payment function. With a unique NFC technology, Apple Pay enables fast and convenient payment, iPhone users simply pay close support flash CUP credit card machine, you can easily complete the payment. Compared with Apple paid Samsung to pay to use the range more widely, in addition to NFC terminal POS machine, also can be used without NFC function magnetic card POS machines can be used in the vast majority of businesses have POS machines in line . In the industry view, as early as 2012, China UnionPay has launched NFC products, but because NFC payment stringent requirements for hardware,play Angela Games industrial chain is very long, you need to have NFC-enabled mobile phones, POS machines and businesses to expand the high cost, So before we have been unable to mass popularity. With the China UnionPay payment with Apple, Samsung co-payment, near-field payment will usher in a new opportunity for development. Faced with huge prospects for mobile payments, domestic mobile phone manufacturers will naturally not far behind, including Huawei, millet, including the domestic mobile phone manufacturers of NFC payment solutions in preparing for. As more and more mobile phones to join, pay scenes will be more promotion to the bus, subway and other high-frequency, high-viscosity applications, mobile payment in 2016 relating to sustainable investment. Short-term is difficult to shake Alipay, TenPay Consulting firm Ovum recently in its latest mobile payment industry report predicted that by 2019 there will be close to the world's 1.09 billion people use mobile proximity payment service, which will have 939 100 000 is accomplished by NFC payments. The total turnover of mobile payments (both NFC payment or non-payment NFC) will achieve rapid growth in this period of time, it increased from 4.77 to 141.21 billion US dollars. But have to admit that, despite the near-field mobile phone giant have chosen to pay, but the short term, as the representative to play barbie dress up games Apple pay NFC payments is difficult to shake Paypal, money paid through a two-dimensional code represented occupy the mainstream of the current mobile payment pattern. Ratio of consulting data show that in 2015 China Mobile third-party payment market reached a total size of 9.31 trillion yuan, an increase of 57.3%, including 72.9% of Alipay to share topped TenPay ranked second with 17.4%, the former two market share above 90%. In addition to face strong competition extrusion, NFC payment advance is not easy. SG Securities analyst Wu Wei said, Apple pay the corresponding need to use POS machines to pay NFC technology, which is supported by flash pay POS machines can currently support flash domestic payment POS machines accounted for less than three percent, and the POS machine upgrade laying Shem pay pay the first stumbling block. Apple pay to enter the mainland through CUP cooperation, currently pay only a dozen banks, and online and offline scenarios are currently very limited, how to cut down more online and offline scenarios require more investment and promotion. On the other hand, Alipay and micro-channel two-dimensional code to bind the discount code in order to attract customers, Apple pay should this competition is very difficult. Follow the related industrial chain investment value This year, Ali, Tencent pay staking in the mobile market, with mobile phone giant into the fray, 2016 NFC payment should promote the re-shaping a new mobile payment ecological, but also take time. NFC payment function Due to scanning speed, convenience, low power consumption, no natural advantages of the network, etc., is bound to become the future standard mobile phones. In the long run, the introduction of Apple pay is bound into the application and development of NFC technology. According to IHS Technology Data, NFC-enabled smart phone in 2013 shipments of 275 million units in 2018 shipments will reach 1.17 billion units. As more companies with products to vote, there are agency expects 2016 will be the flagship smartphone NFC standard, industry chain parties to regain confidence, NFC will be accelerated to improve the environment, which will also nurture accelerate the maturity of the industry chain. For investors, concerned about possible investment opportunities in related industrial chain. Dongxing Securities research report that, from the industrial chain, the NFC mobile terminal equipment, credit card terminal POS machines and third-party payment companies will have a greater benefit. SG Securities analyst recommendations can pay attention to the subject of the two main lines: First and NFC technology-related hardware and platform companies, such as Hublot shares; the second is to pay a third party by epitaxial cut the target company, such as Wing Tai Group, Haili Metal Tibet tourism. Golden State Securities believes that with the deepening of user education, and constantly enrich the scenarios, the whole industry buy Ella Dress chain of hardware and software manufacturers will certainly benefit from it. The software side, the State Securities recommended a new NFC application Cape. Hardware, recommended a new capital NFC-POS machines, the New World; Tianyu Information NFC-SIM card, Hublot shares, Eastcom Peace; NFC antenna Shuo Bedford, letter-dimensional communication. Third-party payment recommend Haili Metal.