Fighting the domestic mobile phone market, Samsung seize the Southeast Asian market promise

Domestic competition environment has become increasingly severe, many domestic mobile phone manufacturers began play Olaf Games turning to overseas markets. The past two years, Huawei, Coolpad, ZTE, OPPO, VIVO are in Europe, America, India, Southeast Asia and other regions and countries fall flowering, domestic mobile phone to the world is taking shape. But compared to the domestic market, domestic mobile phone manufacturers going out is exploring a suitable for local development. Overseas markets running forward "The domestic market is the first one, we can not lose, how to how shopping shopping, but must be large overseas market development, otherwise, there is no real future development of space", May 16, held in Jakarta, Indonesia Indonesia + Vietnam flagship Coolpad MAX flagship joint conference, Li Bin, president of Cool accept the "communication World" magazine reporter interview said so, in his view, the expansion of overseas market has not minor, but to make great strides . Cool expand overseas markets for many years, but the real force since 2015. Southeast Asia is an important market for overseas distribution Cool, Cool May 2015 officially landed in Indonesia and Vietnam, publishing Soar, sky, shine, fancy, roar, eight mobile phones. According to Li Bin, within one year, Cool distribution network has spread to all regions in Indonesia,play Talking Angela Games with more than 2,000 people in the sales team in the country 25 regions set up their own sales outlets, and have achieved good sales results; in Vietnam Cool with more than 1,600 distribution outlets to cooperate. In addition to the Southeast Asian market, Cool in India, the United States and Eastern Europe are also a breakthrough. Cao, vice president of Wells liter Cool revealed that this year the market is expected to cool 10 million mobile phones overseas. Well Cao Sheng said, and now the domestic mobile phone market in the overseas expansion, has been different from the previous era of mobile phone firms, cottage before the price war, it is now doing user experience, users concerned about the quality. In Southeast Asia, especially Indonesia, Vietnam and other domestic mobile phone market has been recognized, users began to focus on the quality of the phone. The release of Coolpad MAX in Indonesia flagship product is a high-end product. It is understood that the Indonesian market is the main mobile phone brand Samsung, Huawei, Cool and OPPO, where a higher proportion of Samsung's mobile phone market share. Well no secret liter Cao said Cool flagship Coolpad MAX price in 1500-2500 yuan (RMB) file, the main contention is that Samsung's market share. "This year is a critical year, we will expand local sales force, expanded from the current 2,000 to 6,000 people, so that Indonesia three." Overseas Markets 2.0 era: brand, high-end, localized Campaign overseas domestic mobile phone market, the first model is still "cheap win," continued the path of the original cottage. But two years down, this strategy has been shown to prospects. Today in overseas markets grappling domestic mobile phone manufacturers, either take the open channel, channel operators or electricity supplier channels, the most important task is to build brand. Huawei in this area is the most successful. Huawei's mobile phone brand advertising can be seen everywhere in the major European airports, and hit heavily early sign Messi make this phone Huawei spokesman. Strong input to allow Huawei brand market influence is growing rapidly. In the southeast market, earlier rush into the OPPO phone has become a well-known local brands, in Bali, Indonesia Scenic everywhere OPPO figure. "China-made phones to send forces overseas markets, now upgraded from 1.0 to 2.0 mode mode to brand influence increasingly more important," Li Bin said. For this reason, Cool force overseas markets in order to "focus, deep plowing, brand, quality," its new business strategy, younger face of the Southeast Asian market, personalized, fashion-oriented consumer users, test the water cool daring entertainment marketing, and established entertainment marketing aggressively to enhance brand awareness, brand strategy to optimize the layout. The new aircraft made in Indonesia, Vietnam Cool exclusive title by a large variety of people show Nguoi Bi An, and signed local popular artistes Miu Le Coolpad MAX spokesperson for the Indonesian market by Chicco Jerikho King superstar endorsements, to attract more more consumers are concerned. Southeast Asian market is the growth potential in the coming years the largest mobile phone market, in order to stand firm in this market, Cool enhance play Barbie Dress Up Games the brand influence at the same time, increased localization efforts. In addition to the well-liter Cao position to expand beyond the local marketing team, we have begun to cool in the Indonesian factories producing mobile phones. Bin at the press conference of the agency and media from Indonesia and Vietnam's position, "in Southeast Asia will increase R & D and production strength, to bring more color high value consumers in Southeast Asia, high-tech, high-experience products. " Skills needed to sea Domestic mobile phone manufacturers collective sea, although each are confident, but can not stand more overseas. Domestic mobile phone the ability to obtain substantive breakthrough in the international market, this market has been full of questions. Huawei as an example, IHS data show that in 2015, Huawei shipped 108 million mobile phones worldwide, shipments of 63 million Chinese market, Chinese market sales accounted for 57.8%. As the domestic mobile phone leader, Huawei are so dependent on the domestic market, not to mention other brands? In fact, overall sales aspects of domestic mobile phone brand in 2015, domestic market sales accounted for more than eighty percent, than in 2014 accounted for 78% of which had been raised, which shows the rapid growth of the domestic mobile phone brand sales in the domestic market with their location advantage is an important relationship. After leaving his home, the phone can also be like China in the domestic market as a duck? The answer is clearly no. But the domestic market competition, profit margins narrow, so that domestic mobile phone manufacturers have turned to overseas markets. Yang Yuanqing, chairman of Lenovo Group had made it clear: If only the domestic mobile phone manufacturers set their sights on the domestic market, sooner or later be a dead end. As for the overseas market development, said Li Bin, Cool do have great confidence in the future market share in the overseas market share will exceed 50%. This confidence stems from 23 years in development, Cool accumulated 7,000 patents, the establishment of five research and development centers and improve the supply chain and quality control system. January 7 this year in the United States CES show, Cool Cool released a new LOGO. But with respect to the domestic "barbaric" growth, domestic mobile phone manufacturers in overseas markets will encounter intellectual property, legal regulation, market access, brand, social environment and many other issues. Protection of intellectual property in knowledge, except for a very few companies have the strength and the patented foreign negotiations, almost play Cooking Games all other manufacturers are experiencing this problem. Millet is one example of intellectual property litigation experience in India. Phone as an integrated product, including communication technology, display technology and many other aspects, the semiconductor chip technology, human-computer interaction technology, application software. So therefore the domestic mobile phone abroad in order to gain a foothold Lianhaoneigong is critical.