Saturday, May 21, 2016

The impact of the rise of smart phones to Google (microblogging) the advertising revenue engine, the Internet giant play Free Dora Games took many years to adjust to the new mobile world. But for Google, the next wave of computing will have a greater challenge. In the I / O developer conference this week, held near Google headquarters in Silicon Valley, the company demonstrated a new technology. The technology at the time of transmission of information and services to consumers through the screen, the physical device dependence getting low. An executive at Google, said Google hopes to promote these technologies to the user first, and then consider if money through these technologies. Google Home can gather in the living room to the user's voice question and answer user questions through artificial intelligence "Google assistant" voice. Google will work together to launch next year, Levi's Commuter Jacket. The jacket is connected via wireless and smart phone, the wearer simply by touch jacket cuffs "Jacquard Tag" fabric gesture sensor can reply teleconference, Google Maps by various operations to the navigation. Google Project Soli Taking a mini-radar enables typing, the project aims to design non-touch user interface that enables users to take advantage of micro-electronic control radar equipment. Even Google's latest smart phone design Ara, is no longer such a device, but rather a framework for mobile phone accessories can be inserted and removed in. Google CEO Sandahl · Pichardo Iraq (Sundar Pichai) said the technology called "environment" computing, consumer wherever, calculations can always surrounds them. Pichardo Iraq in accordance with the vision, it will be one of the next decade the most important change in the technology industry. But it is not clear how Google will generate revenue. By showing text ads on search results computer and smart phone screen, Google's main business - keyword search advertising play Bubble Shooter Classic business - the current annual income of over 40 billion US dollars. But when the search results provided by Google AI voice assistant, the existing advertising model will not work. "If Google's technology vision to become a reality, then the company's keyword advertising business will go from here? Now ubiquitous keyword search advertising business will die out," Sanford C. Bernstein analyst Carlos Cornavin (Carlos Kirjner ) indicates. "If the mobile Internet is a major transformation of Google, then this one is far more than that." Fundamental change When the phone screen began to show search results, Google can display the list next to the search screen space ad had been severely diminished. This triggered a deep reflection and investors questioned, leading to a prolonged slump in the company's share price performance, and ultimately forced the Google search results and ads for a thorough adjustment. Today, more regular paid results appear in mobile search results at the top, some advertisers have become more like a transaction, whereby Google charge a certain percentage of commission, not like in the past to charge the user clicks on a link to the advertiser's costs . Cornavin believes that computing environment will force Google to consider more significant way to make money. The analyst report to investors that "will make computing around Google's business model has undergone enormous changes, you may need Google transactions rather than advertising to get more value compared with surrounding computing, mobile Internet is nothing in Seeing the witch, and the user interface will be completely adjusted. " Google search and artificial intelligence, the new head of John(John Giannandrea) Friday Developers Conference first public comments that Google will be the first development of artificial intelligence personal assistant, and then only concerned about how to get money problems. When asked about the earnings outlook for the product, he said: "We currently do consider is the development of a user willing to use technology Google has a history of long-term development of the practical applicability When users find these techniques useful, they will be large quantities. them. then, we will consider the problem of how to generate income. " In the world around computing, users will rarely interact with the ad. According to sources, Google's future will be more targeting play Nail Games of marketing messages, it is possible to bring more value to the advertiser. Fuzzy boundaries Although Google's artificial intelligence system is still in early development, but it will blur free and paid Google search results boundaries. Even AI news Google's new application Allo, do not know how it should present the user with advertising and other payment information and services. Cornavin said, "When a user requests Google's personal assistant to complete a specific transaction, what happens?" Whether the system will not pay in the case of business to Google, the user choose the best items? Or in the case of the user's knowledge, selected businesses to pay, but the quality is not the best product? He said, "We are not smart enough to be able to determine the extent of these problems." said, "We, as a general rule, clearly determine what is sponsored and what is organic. Similar to Google Home such products not yet released, Google still considering how to launch such services to users of the problem." Make such a decision, because the artificial intelligence efforts Google is still in its infancy. In the past four years, Google AI development work is still focused on solving computational science, "the big problem is not resolved," such as the user's language understanding and dialogue. For Google, the design of new ad formats and change the business model, still long way to go. Google is currently one of artificial intelligence to make money, is the artificial intelligence technology as a service over the Internet to other companies. Earlier this year, Google through its own cloud computing service provider visual recognition technology to the user. said, "our natural language application program interface has become part of a cloud platform, users are experiencing this service, it is important to us." He also added that Google plans to launch more artificial intelligence cloud services . Of course, Google also need more cloud subscription fee to replace the revenue and profit from the text search advertising. With the gradual disappearance of "equipment" of play Hair Games the concept, Google must find less and less visible from the business to the new path to profitability.

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