How Fun Fans economy? Five law Reds social marketing

"Influential People in Marketing" is seen as a relatively new marketing tool, it played an advantage in social media coverage and influence of. However, the essence of this marketing is actually a more classical marketing tool. Mankind has always hoped they admire and worship of objects, get advice and inspiration. Influential People of marketing is through the people who have influence in specific areas, so that their products and brands and audiences to establish contacts and maintain the interaction. If working well, this marketing plan can bring credibility to promote and enhance the brand attributes, access to potential customers. However, if the flaws, influential people in marketing to make the audience feel forced, uncoordinated, and even more harm than good. success case There are many companies know how to use influential people in marketing. For example, in the Scottish brewer HighlandPark company in the promotion of new products DarkOrigins whiskey, they invited the authorities in the creative and wine industries. Allegedly, this whiskey and beer the other partner, mainly aimed at the young, interested in technology products for the consumer. The company invited celebrities including the invention of the social network "#" label ChrisMessina. US market brand manager for the company's Highland Park Ridgway (StephanieRidgway) said: "We want to influence people to cooperate, not only need to have a lot of social networking fans, and the fans, and our products must fit the audience." The company involved in the marketing of influential people paid for, which they consider value for money. Ridgway said the marketing plan was 56 million times the information displayed by companies and influential people of the channels, times get 8240 points praise. In general, brands and influential people will be a one-time co-marketing, but if we can maintain long-term cooperation, will also be of great benefit. Britain's leading fashion video bloggers ZoeSugg, recently appointed mental health charity MIND "digital ambassador." The beauty bloggers, for their anxiolytic process opened his heart to the public, coupled with her a lot of fan base, this charity also received the attention of more young people. On the return of the marketing plan, manufacturers will in some way be based on workload return of influential people. For example, the British manufacturer of luxury watches Bremont, to provide a brand ambassador Bremont watches, just to highlight some of the features of their products and brands. How to make more effective marketing influential people? Below are five tips: 1. The purpose of a clear marketing plan, marketing plan and how to measure success. 2. Some influential people in the marketing plan, has a very accurate and linked to sales targets. For example, the number of items sold, the registered number of a mobile phone application software, as well as certain information such as the number of forwards. In addition, the brand manufacturers may need to measure marketing reach, and audience attitudes toward marketing messages. 3. do extensive research work Fans vital network scale influential people, but the brand also need to analyze the structure of fans judgment. Ridgway said brewers brand manager, believes that fit the brand and fans is very important. She said that if one does not usually accustomed to introduce products to the fans of the characters in the context of pay, suddenly Recommend commodity, a move that might allow him to be questioned influence decline, therefore, only be able to achieve synergies marketing results . Influential blogger on family education TaraCain, often being invited to participate in brand marketing, such as Royal Caribbean Cruise's "Family Ambassador" program. According to the plan, she will receive a free yacht tours, but you must write articles that describe travel experiences, an additional associated "family ambassador" badge on her blog. The company said the cruise already know in advance the bloggers have a lot of female fans mothers, their trust in TaraCain also suggested that she give importance. 4. Brand ambassador and co-marketing programs customized The refrain has been determined marketing plan to a different copy of influential people, but each and partners to develop innovative marketing programs. If the marketing plan looks more credible, honest, and in the social network will get better dissemination of results. 5. Compliance with rules Were influential people in marketing in different countries, you may need to comply with relevant rules and regulations. For example, recently, food companies Oreo through YouTube had a video marketing, but was blocked British Advertising Standards Authority, the main reason is that video bloggers broadcast the video, which belong to the paid marketing plan is not clear. Regulators said video bloggers to make video marketing plan, and the general non-marketing video is very similar (Internet users may mistakenly treated as ordinary video watching). Oreo regulators require companies clearly inform Internet users, which is the purpose of video marketing. For brands and businesses, and influential figures to be able to get quite a positive effect, but before you start marketing plan, be sure to plan forms of marketing and think twice. Frozen Games - Juegos de Frozen - Jogos de Frozen - Permainan Frozen - Игры Холодное сердце
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